Creating a presence for your company online and offline is vital to the success of your business. In order to make this happen, you need to use the right tools to get the job done. Media pages and media kits are very effective tools for promotion and marketing of your company, but first you need to understand the difference between a media kit and a media page.
In essence, the difference between a media page and a media kit is in the delivery. A media page is an online section of your website that includes important information about your company and products. A media kit contains much of the same information, but contains physical documents to be delivered or mailed to press, advertisers or investors.
A media page will contain articles, files and images that directly relate to your company. On the page, you should have company information and history, bios of key figures in the company, and updated information and current news about your business. Including downloadable images of your company logo, brochures and product photos will also be useful for the members of the press that access the page, looking for information for an article or review.
Maintaining your media page is extremely important, as those who are seeking information on your company will generally visit your website to do their research. Be certain that everything on the site is up-to-date and that you include contact details for those who may need further information about your company and products.
A media kit will have essentially the same information as an online media page, but in a hard copy format. These information packets can be sent to the press, advertisers or potential investors, to give them ample information to create a story or make a business decision regarding your company. Some companies also include samples or other promotional items in their press kits.
As with a media page, time-sensitive information such as press releases and company bios should be updated on a regular basis. Media kits are most costly than maintaining a media page, as there are regular printing costs incurred with the creation and updating of the packets.
For many businesses, both of these tools can come into play in their marketing arsenal. One approach that is cost-effective for many businesses is to create a media page that includes documents that are in a format that is printable. They can then print copies of their media kit, as needed.
Having an easily accessible media page and media kit is extremely important to the success of your business. Be certain that yours is regularly updated and contains all relevant information that members of the media and others who might view the page will require.
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